Selling and selling
properly is a key factor in business!
Every
entrepreneur is encouraged to learn how to sell as it is another way of social
interaction. Dave Ramsey states, “Selling is nothing more than transference of
feelings”. Entrepreneurship involves persuading a team to follow you in
achieving a certain goal. Therefore below are some of the steps taken to ensure
effective selling;
As
an entrepreneur, you need to know your target market to the dot so you are able
to qualify your clients. You should also encourage your team to always serve
clients’ needs but not pressure them to buy products. This is mainly
because clients usually purchase for their own reasons not yours.
In
addition to the above, you need to be able to build rapport as this is what
creates an opportunity for the buyer to trust you. One writer also emphasizes
that people will buy from you only if they trust you, your product and company.
Therefore, you need to have attractive packaging of your products, proper eye
contact among other things. When rapport is effectively built, then positive
referrals within the community begin to flood in which eventually boosts your
business.
Furthermore,
you also need to be well educated and informed about your products and
competitors given the fact that it is very difficult to teach someone how
important something is unless you actually know it. You are also able to
passionately serve your clients when you know so much about your competitors
mainly because you know why you are better.
Finally,
always make it a point to sell and serve by describing the benefits of the
products mainly because people do not buy products or services but rather what
those products or services do! as encouraged by Dave Ramsey.
Let
us therefore partner with Kyusa in creating a community of youth who have been
fully equipped with entrepreneurship skills that will enable them to
effectively sell their products or services thereby earning a living and
causing social transformation. Enroll a participant for the January 2017
intake.
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