The
Executive Director attended the meeting for the ICT4D under the theme “Tactics
to get your content right and hook the right audience”. The ICT4D is a subgroup
under the National youth working group that meets every two months. The August
meeting was hosted at the KCCA employment service bureau.
The
major highlight of the meeting was the new leadership and this could be seen by
the excitement on the faces of the members as the new chairperson was giving
her remarks. She urged the members of the subgroup to be as supportive and
collaborative as possible so as to enable the group move forward. She further
went on to acknowledge the challenge ahead of her and promised to do her very
best.
The
presentations kicked off with a presentation from David Auma Balikowa senior,
media personnel and also one of the founders of the department of mass
communications at Makerere University. He emphasized the need to understand the
audience and rather not only focus on the content which he said was a major
mistake made by most communicators. He enriched the group with a few tactics on
hooking the right audience such as finding out what the audience already knows
and using it as a baseline to identify what should be communicated and also
finding common characteristics between different audiences.
Pamela
from CDFU presented their experiences with radio dramas and how they have
managed to get the right content and hook the right audience. She highlighted
some of the successful radio drama programmes which include Rock point 256. She
shared with the group members some of the tactics they use to get to their
audiences and these include; focus group discussions, questionnaires and face
to face interactions with the audiences.
Patricia
Kahill from Kahill Insights crowned the presentations with a presentation on
forming online communities. The energy filled bachelor’s degree holder in
development studies equipped the members with knowledge of how to know who is
talking about them on social media and also advised them to find out the pages
their followers do follow so as to know which type of people they are dealing
with and what information they need. She emphasized that the most important thing
was being known on social media and it was on that note that she advised the
members not to pay a lot of attention to the number of followers but rather to
the number of post reaches.
