By
Noeline Kirabo
Networking
can be referred to as a process that fosters the exchange of information and
ideas among individuals or groups that share a common interest. It involves creating
a group of acquaintances and associates and keeping it active through regular
communication for mutual benefit.[1]
Networking is based on the question "How can I help?" and not with
"What can I get?"
Networking
may fall into one of two categories - social or business. In the latter
category, one of the implicit objectives is to form professional relationships
that may boost one's future business and employment prospects[2].
For
some, networking is about compiling a huge database of names, usually by collecting
business cards. Others see networking as the opportunity to get in front of
people and personally prospect for business. Still others perceive networking
as nothing more than hanging out, with no specific intention except to be seen
and socialize.
Ivan
Misner (2012); defines networking as - "The process of developing and
activating your relationships to increase your business, enhance your
knowledge, expand your sphere of influence or serve the community."
Every young
entrepreneur is cautioned as they launch their venture to focus their energies
on building strong and effective business networks. This soon turns out to be a
way of life even as the business or venture grows. Fortunately networking is
not limited to entrepreneurs only but rather cuts across all career paths and
choices. The business world thrives on networking and so does the employment
arena.
As an
organisation we were challenged to pull up our socks and get in shape regarding
networking. One of the core skills we had to learn is pitching - the ability to
interest potential partners and investors in less than a minute. The pitches
got better and better but they were not yielding the required results so often
times we felt frustrated and exhausted. A wise man helped us identify what was
the missing link in our networking efforts.
In an
effort to sell ideas or businesses, we soon forget that we are selling to
people who want to feel connected to the world around them. People do not buy
into ideas, they buy into the connection they have with the idea and its
relevance in their lives. So to effectively network, you have to take into
consideration what the other person needs and the feedback regarding how they
feel about your value proposition.
Having
said that; it is important to be authentic and real even as you network. Nobody wants to buy into a fake idea. If people
perceive you as unauthentic, they are likely to brand your idea in a similar
way. We have therefore learnt along the way that brilliant ideas are sold by
brilliant people. A good idea will not make up for your lack of values or
morals. In selling your idea, you sell who you are.
To be
successful with business networking, you should understand that it is really
about helping others as a way of growing your business. The people you help are
more willing to help you or connect you to people they know, therefore it is
worth being authentic even as you offer authentic propositions.
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