Wednesday 9 November 2016

HOW TO LAUNCH YOUR BUSINESS

Many people always have the thought that starting business is hard. I say “no” to this thought by sharing a few nuggets on how to launch your business;

First and foremost you need to know the “why”, “how” and “what” of your business; you should be certain about the reason as to why you have selected a particular line of business. This reason should be big and audacious enough to keep you on fire and spread over to your future team and stimulate them. You should also know the strategies you are going to apply and what exact product or service you intend to produce. When all this is clear, the journey to launching your business then starts.

Secondly, you also need to identify the needs of the people in the surrounding areas and see how best to serve them. This can also help you in identifying your niche that is finding out what distinguishes you from other producers. For example, if there are many shoe sellers in an area, you may choose to sell yours with a free pair of stockings in addition.

Always start small and be proud as you launch out because even great oaks were once small acorns as stated by a certain writer. You are advised to start with the available amount of capital and resources. Borrowing to start business is usually discouraged. Hence, sometimes you might need to use the space at home in the early stages of your business till your income increases for example you can start by having a mini bakery at home where you bake the cakes and fry the daddies from .

Finally, when you start, always endeavor to employ workers who buy into the “why” of your business as this will save you from various problems. Therefore; forgetting all the fears, with our passions and dreams right, let us jump onto this train of business.


Kyusa commissions change agents to start up passion driven businesses through the Business Development module which is part of the curriculum. It is for this reason that I encourage you to recommend a person for the January 2017 intake.

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