Monday 14 November 2016

How To Manage Your Sales

Selling and selling properly is a key factor in business!

Every entrepreneur is encouraged to learn how to sell as it is another way of social interaction. Dave Ramsey states, “Selling is nothing more than transference of feelings”. Entrepreneurship involves persuading a team to follow you in achieving a certain goal. Therefore below are some of the steps taken to ensure effective selling;

As an entrepreneur, you need to know your target market to the dot so you are able to qualify your clients. You should also encourage your team to always serve clients’ needs but not pressure them to buy products. This is mainly because clients usually purchase for their own reasons not yours.

In addition to the above, you need to be able to build rapport as this is what creates an opportunity for the buyer to trust you. One writer also emphasizes that people will buy from you only if they trust you, your product and company. Therefore, you need to have attractive packaging of your products, proper eye contact among other things. When rapport is effectively built, then positive referrals within the community begin to flood in which eventually boosts your business.

Furthermore, you also need to be well educated and informed about your products and competitors given the fact that it is very difficult to teach someone how important something is unless you actually know it. You are also able to passionately serve your clients when you know so much about your competitors mainly because you know why you are better.

Finally, always make it a point to sell and serve by describing the benefits of the products mainly because people do not buy products or services but rather what those products or services do! as encouraged by Dave Ramsey.


Let us therefore partner with Kyusa in creating a community of youth who have been fully equipped with entrepreneurship skills that will enable them to effectively sell their products or services thereby earning a living and causing social transformation. Enroll a participant for the January 2017 intake.

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